Fuze by King Gee
Strategy
Brand & Media
Customer Experience
Launch Campaign
Social Management
Content
Sydney
In partnership with The Growth Activists and SuperThing, we developed a bold new brand for FUZE — crafted to capture the attention of a global audience. The identity centers on the idea that FUZE is "Built For Whatever," tapping into the Gen Z mindset and showcasing how effortlessly the brand fits into everyday life — whether at work or at play. Launching alongside FUZE’s latest wave of innovation, the new identity positions the brand at the forefront of both fashion and technology.
