Kootenay’s Finest
Strategy
Brand & Media
Digital Design
Launch Campaign
Social Management
Content Direction
Sydney & Byron Bay
Born from the counterculture roots of BC’s Kootenay region, Kootenay’s Finest Craft Cannabis celebrates decades of craftsmanship, community, and connection to the outdoors. As the cannabis world grows and shifts online, the brand set out to evolve — partnering with Jo&Co. to build a tech-ready identity and e-commerce experience that bridges its mindful, nature-inspired heritage with a digital future.
Through a cohesive rebrand and digital campaign, Kootenay’s Finest and Jo&Co. brought the spirit of the Kootenays to a global audience — authentic, inclusive, and ready for what’s next.
