We challenge the Never.
And redefine the Always.
We’ve worked in the big agencies. Saw the politics. Learned the lessons. Set out to build better.
Never About Ego.
Always About The Work.
Projects
The Grove
Discover The Grove — a brand rooted in simplicity, freshness, and better living, with an app that makes healthy eating easy.
We built a digital brand and ecosystem for an inclusive community—rooted in mindfulness, lifestyle, and the best of Canadian cannabis.
Kootenay’s Finest
Car Next Door
Alongside founder Will, we brought Car Next Door’s ecommerce brand, digital experience, and lifecycle marketing to life — relaxed, open, and true to its community. Later acquired by Uber.
FUZE By King Gee
Together with The Growth Activists and SuperThing, we helped FUZE create a brand for a global audience — modern, versatile, and ready for anything.
IMA Sushi
From interiors to Instagram — and a loyalty app built for growth — we helped IMA Sushi serve up style, flavour, and fun in every detail.
Built for what’s next.
Never always a full-service agency — just the right team, when you need it.
Sharp minds. Smarter work. Stronger relationships. Bigger results.
Insights
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Culture Moves Fast, Can Brands Keep Up?
Brad, our founder, told Little Black Book that brands stay relevant not by chasing trends, but by engaging authentically and strategically with moments that reflect their values.
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Another win for IMA Sushi
Big news! Never Always in partnership with The Great Indoors has picked up a DRIVENxDESIGN Award for IMA Sushi 🎉
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![An image of The Float House]()
Uber buys Aussie start-up Car Next Door
Uber has acquired Car Next Door, expanding its commitment to give Australians more convenient and flexible alternatives to car ownership.
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Never. Always. opens it's doors.
Brad Stevens (formerly of DEPT and M&C Saatchi) has launched Never. Always, an agency built on creativity, community, and a team that embraces future-ready thinking.
Clients
Kootenay’s Finest
FUZE by King Gee
New Me Co.
Halo
Rizer
The Grove
Aeyia
IMA Sushi
Finely Tuned
Jo&Co.
Smart Energy
LifeGrain
Services
We build from the inside out.
Purpose
Never a Hunch.
Always a Roadmap.
Strategy
Never Gut-Feel.
Always Data-Driven.
Identity
Never Built for Now
Always Built for Tomorrow.
Experience
Never One-Off.
Always Always On.
Marketing
Never Shouting.
Always Connecting.
Growth
Never Stuck.
Always Measured.
We live by a simple, non-negotiable code:
Never create what the category expects.
Always create what the real world wishes existed.
Let’s Build!
From strategy to storytelling, we’re here to build your brand with purpose and precision. Our collaborative, client-first approach turns ideas into impact, crafting content, campaigns, and creative that connect, inspire, and deliver results we can all be proud of.